KFC went viral this week and not for reasons you would expect. Known for its ‘finger-licking’ good chicken the company serves roughly 12 million customers daily contributing to making an annual profit well over £20 billion. Surprisingly it wasn’t the amazing chicken that made the company go viral but rather the logo of Colonel Sanders.
For years food brands have been hiding symbols from us. The tactical marketing move is utterly brilliant and totally different from most brands on the market. Here are a few of those logos with some design secrets that will shock you all.
Coca Cola commonly referred to as Coke. Established in 1886, the brand is known not only for its unique taste but also for the iconic logo. Over the years the taste and ingredients of the product may have changed but the logo has remained the same. Let’s take a look through time and see how the historical logo has changed.
Fast-food chains have dominated the food industry for decades. In 2018 alone the industry was worth $256 billion in 2018. What makes the fast-food industry so iconic and memorable though is its famous Logos. From McDonald’s to KFC each logo is memorizable throughout the world and attracts millions of visitors every year.
It is a debate my mother has been making for years. Whether to splash the cash at Waitrose or go for a bargain at Aldi. I can’t even taste a difference between the products so it doesn’t matter to me. Although what does matter is the fact that Aldi alters brands logo’s and makes them their own with ever so slight adjustments. This genius marketing tactic confuses shoppers on the daily as to whether they will be eating the real deal or not. I want to take a couple of my favourite foods from both Aldi and the original brands and see how the package style looks different.
It’s crazy to see how in this modern era people are still being judged upon over something as stupid as the colour of someone’s skin. I think for a long time we wanted to make a difference and the Black lives matter movement gives us that opportunity to share our anger and pain. After the death of George Floyd, the world began to change, along with the food branding industry.
For those of you that know me know that I have a great obsession with food, perhaps even a little too much sometimes. Unlike most people, my camera roll does not feature photos of my family or fun nights out but is mainly filled with food (and the occasional photo of my dog). People are fascinated and even a little weirded out when they notice the lock screen on my phone is some fried scampi. My housemates know of my obsession all too well. In the house I feel I’m a young Gordan Ramsay, yelling at people when I think their dinners are subpar to mine whilst judging their inferior cooking skills. Of course, like any other Michelin star chef my food does not always turn out right, my toast for instance has not yet been perfected past a very crusty and burnt stage but I’m eager to get there one day.
